offered lower prices and better service to successfully compete
with computer giant IBM where GE, Xerox, and Honeywell had failed.
Steel industry newcomer Nucor pioneered the "mini-mill" and thrived
against leading competitors U.S. Steel, Republic, and others.
Land's End and L. L. Bean virtually destroyed Sears's catalog
business by understanding customers better and offering superior
service. While many once-revered companies stubbornly cling to
old ways and old structures, others are readily accepting an emerging
new logic of organization and management - and leapfrogging ahead
toward the twenty-first century.
his breakthrough approach to organizing and managing complex organizations,
Edward Lawler - the leading authority in organization effectiveness
and design - shows how today's top companies are replacing quick-fix,
single dimension techniques of reengineering, TQM, and team building
with a complete from-the-bottom-up overhaul for total organizational
transformation. Firmly grounded in his extensive consulting experience
and practice, and drawing on research and theory, Lawler identifies
six "new logic" principles that guide the overall architecture,
design, and management approaches of effective organizations.
From the Ground Up offers a stimulating look at the foundations
upon which the effective organization should be built - from how
people are paid and careers are managed to how work is designed
and organizations are structured.
book shows, for example, how:
Involvement - not bureaucracy - is the most effective source of control.
All employees - not just top management and technical experts - must add value.
Lateral process - not hierarchies - are the key to organization effectiveness.
Products and customers - not functions - are the foundation of successful organization design.
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